do not visit
EN English Français Help App

Version: 2023.02.09


The Optimalprint services (the “Services”) are provided by Gelato ASA or the Gelato legal entity mentioned in the Terms and Conditions applicable depending on the country where you are based (together referred to as “Gelato”). Gelato is committed to protecting the personal data of those individuals who visit our website and mobile application (“Websites”) and register to use our products and Services. This Policy describes our data protection practices and how we use and collect the Personal Data that you share with us when browsing our websites and/or registering for our products. Our processing of your Personal Data is needed for us to deliver the Services to you. We may also process your Personal Data in order to comply with our legal obligations, or due to our legitimate interests or based on your consent as outlined below.


We will collect Personal Data from you in the following circumstances:

When you create an account and place an Order: We will collect your first and last name, e-mail address, postal address, phone number, password, payment information, such as your credit card or PayPal account information, drafts of product designs that you save under your Account, content that you choose to save under your Account, communications and correspondence sent to and from your Account, information about purchasing habits and preferences, order histories, and/or Account histories.

When you create or design Products: We may collect any images, text, logos or other content that you upload or submit, including information related to or included within such content, such as the names, birthdates, ages and gender of individuals to whom the content is related.

When interacting with Social media sites:

You may be able to register and create an Account to use the Services using your Facebook, Google or other social media accounts. If you choose to use this option, where available, we will access your social media account profile information, such as your name and e-mail address.

The Services may give you the option to upload a photo from your social media account, such as Facebook and Instagram, and from your account with cloud storage services, such as Google Photos. If you choose to use this functionality, we will access your social media account profile information, including your profile photo and all photos that you have saved within your social media account.

You can stop sharing your social media account profile information with us at any time by removing Gelato’s access to that account. Any information that we collect from your Facebook or other social media account may depend on the privacy settings you have with that social media, so please consult the social media’s own privacy and data practices.


We use your Personal Data, including your Content, for the following purposes:

PurposeLegal basis
To provide you with the Services, including enabling you to set up your account, create and design Products, processing and fulfilling your order.Performance of a contract
To process your payment, facilitate billing and issue invoices, as applicable.Performance of a contract
To provide you with customer service and customer support.Performance of a contract
To communicate with you and to respond to your requests.Performance of a contract
To conduct internal research and generate aggregated statistical data to enable us to understand our customers and improve the Services, including via the use of image analysis technology.Legitimate interest
To detect inappropriate content as per section 5 of our Terms and Conditions via the use of image analysis technology.Legitimate interest
To save your abandoned cart and to remind you of the designs and product(s) left in your cart if you have started a purchase by entering your email address.Legitimate interest
To create a personalized profile, based on your preferences, your order and browsing history and your Content in order to present you with a more customized communication and shopping experience.Consent (for marketing communications) and legitimate interest
To help keep our website safe, secure and updated. Legitimate interest
To detect breach of terms and conditions and fraud cases and prevent future similar cases. Legitimate interest

We use automatic information to analyze trends, administer the Website and track user activities on the Website if as outlined in the Cookie Policy, and based, where required, on your consent collected via our consent management platform.

We will create anonymous data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use such Anonymous Data records to analyze request and usage patterns so that we may enhance the content of the Services and improve Website navigation.


We disclose your Personal Data as described below. Personal Data provided by you or that we may obtain automatically by your use of the Website, is not and will not be sold, rented, or shared by us with any third party without your prior consent.

Transfer and Storage of Personal Data

Your Personal Data will be transmitted, uploaded, transferred, stored, or backed up at Gelato’s servers with our GDPR compliant cloud providers in the United States and Europe.

Third Party Service Providers

We will share your Personal Data with third party companies and individuals that perform Services on our behalf to help us provide the Website and Services to you. In Order to fulfill your print Order in the most environmentally friendly way, we let the printer closest to the address of delivery print your products. This may mean a transfer of your personal data out of the EU. Other examples of Services that may be provided by Third Party Service Providers may include, but are not limited to: processing credit card payments with our payment provider in EU, providing customer service by our suppliers in EU and the Philippines, and maintaining our customer lists by our service providers in EU. Third Party Service Providers acting on our behalf are only provided with such Personal Data reasonably required to provide the particular service for which they are retained. Our Third-Party Service Providers are obligated to keep all of your Personal Data confidential and to collect, use and disclose your Personal Data only to the extent necessary to provide the Services on our behalf. They are fully compliant to the EU GDPR regulation and have signed a Data Processing Agreement with Gelato.

Advertisers and Third-Party Marketing

From time to time, we may share your Personal Data in a way so that it is only readable by the intended advertiser to be able to serve you relevant information and marketing messages on that advertising platform. We may also share aggregated demographic information and/or customer ID numbers with our partners and advertisers. This is based on your consent to the Cookie Policy. We do not sell Personal Data to third parties for their own marketing purposes. If you have consented to receiving marketing communications, we may send you e-mails, including offers from selected partners.


We may use your Personal Data, such as your email address, for matching against information held by social media or other advertising platforms to target our advertisements and marketing messages to you.

Third Party Payment Processor

For online payments, we use the payment services of Adyen B. V. , who will record and store the applicable payment data provided by you. Gelato only records and stores the last 4 digits of your card and its expiration date and may retrieve these details via the services of Adyen Account Updater. These details are collected and stored to facilitate transactions, including recurring payments of Optimalprint Plus membership fees.

Business Transfers

We may share some or all of your Personal Data in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Data that we have collected and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy. The company may need your consent to continue handling your data.

Compliance with Law, Court Order, and Other Disclosures

You hereby acknowledge and agree that Gelato may, in its sole discretion, release Account and other Personal Data when we believe such release is appropriate: (a) to comply with an applicable law, statute, regulation, Court order, or administrative proceeding; (b) in connection with any legal investigation; (c) to investigate or assist in preventing any violation or potential violation of this Privacy Policy or our Terms of Use; or (d) to protect the rights, property, or safety of Gelato, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Third Party Sites

The Website may contain links to third party websites, or third party websites may otherwise be associated with the Website. These companies are GDPR compliant and Gelato has signed a Data Processing Agreement with them. Gelato is not responsible for the policies and practices employed by the owners of such third party websites, including but not limited to their collection, use and disclosure of your Personal Data, nor does Gelato offer any (and expressly disclaims any) guarantee, representation, warranty, or covenant of any kind with respect to the collection, use or disclosure of your Personal Data by any third party site that is linked from (or is otherwise associated with) the Website. Please consult the terms and conditions and privacy policies of any third party websites prior to use.

Security of Your Personal Data

We employ security safeguards to protect your Personal Data against loss or theft, as well as against unauthorized access, disclosure, copying, use, or modification. When we transmit highly confidential information over the Internet, we protect it through the use of encryption technology, such as the Secure Socket Layer (SSL) protocol. We also protect your stored password through the use of encryption technology.



Optimalprint uses Cookies and similar technologies to provide and support our Websites and Services, as more fully explained in our Cookie Policy; If you do not wish to receive Cookies, or want to be notified of when they are placed, you may change this on the Cookie bar or set your web browser to do so or withdraw your consent with us. Please note that if Cookies are turned off, you may not be able to view certain parts of the Website that may enhance your visit and you may be unable to use some or all of the functionality of the Website and Services.

Marketing Communication

Optimalprint customers
By being an active and existing customer of Gelato, we have a legitimate interest of marketing our products to you. You can unsubscribe to this kind of communication in your customer Account or at any time by following the unsubscribe instructions in communication sent to you or by contacting us. Despite your indicated opt-out preferences, we may continue to send you administrative and transaction related communications.

Optimalprint Plus members
By being a member of Optimalprint Plus, you agree to receive marketing communications from Optimalprint via email and SMS, as these will enable us to inform you about all the benefits you are entitled to via your membership. These communications may include, but are not limited to, newsletters, promotional offers, and updates about our products and services. We may use the personal information provided by you during the membership registration process to tailor these communications to your preferences. If you no longer wish to receive communications, you may end your Optimalprint Plus membership.

Changing, Transferring or Deleting Your Personal Data

We delete Your Personal Data once no longer necessary in relation to the purposes for which they were collected or otherwise processed. You may access, review, update, correct, delete or transfer your Personal Data by editing your Account via the Service. If you completely delete all of your Personal Data, then your Account may become deactivated.


We reserve the right to change this Privacy Policy at any time for any reason. If we change it, we will post the new one on our web page. Any non-material changes to this Privacy Policy will be effective as of the day they are posted. If we make any material change to this Privacy Policy, we will notify you by prominently posting notice of the changes on our Website. Any material changes to this Privacy Policy will be effective upon thirty (30) calendar days following our posting of notice of the changes on our Website. These changes will be effective immediately for new users of our Service.


Our contact details:

Gelato ASA

Dronning Eufemias gate 8

0191 Oslo, Norway

Our Data Protection Officer:

[email protected]

If you believe that Gelato does not fulfill its obligations according to the EU GDPR regulation or other applicable privacy legislation, you also have the right to lodge a complaint with a supervisory authority.